Domain Authority (DA) is a useful metric to estimate your website’s SEO strength, but many businesses struggle with how to interpret the numbers they see.
Is a DA of 25 good?
Is 45 enough to compete?
What should you expect as you grow?
In this page, we’ll break down what Domain Authority scores mean at different levels, how to use your DA smartly, and what actions to take based on where you currently stand.
Domain Authority is a score developed by Moz that predicts how likely a website is to rank on search engines, based on the quality and quantity of its backlinks.
It ranges from 1 to 100.
Higher scores generally mean a greater likelihood of ranking higher, but DA should be interpreted in context, not in isolation.
To understand how DA is calculated, visit:
How Domain Authority Works and What Influences It
Let’s look at how to understand different DA score ranges.
Goal:
Focus on building foundational SEO elements like basic backlinks, structured content, and a clean site architecture.
If you’re in this range, don't get discouraged.
Every high-DA site started here once.
Link velocity refers to the speed at which your site earns backlinks over time.
Goal:
Start earning backlinks from niche-relevant sites.
Publish in-depth, helpful content that others naturally want to reference.
Learn how to find less competitive content opportunities:
Master the Art of Keyword Research
Goal:
Protect your authority through continuous link acquisition, brand mentions, and content updates.
Start focusing on bigger keywords and expanding into related topic clusters.
Goal:
Maintain leadership by innovating, creating content assets (like reports and whitepapers), and expanding brand visibility.
These are the players who often define their industry narratives.
For most companies, reaching a DA of 60–70 is a highly respectable and realistic goal.
A DA of 35 may seem small if you’re comparing yourself to Amazon — but what matters is how you stand relative to your competitors.
If your main competitors have DA 25–30, and you are at 35, you are in a winning position.
DA benchmarking should always be niche-specific and market-specific.
Learn how to benchmark correctly here:
How to Use Domain Authority for SEO Benchmarking
Once you know your DA, here’s how to think strategically:
Also, work on internal site structure to maximize your early link equity:
Internal Linking for SEO Success
Also, stay current with changes like AI overviews and how they affect search behavior:
How to Optimize Content for AI Summaries
Domain Authority is a valuable SEO metric, but it is just one part of the bigger picture.
Use your DA score to:
Because at the end of the day, it’s trust, relevance, and usefulness that search engines reward — not just numbers.