"In a world full of brown cows, be the Purple Cow." – Seth Godin
If you’ve ever driven past a field of cows, you know how quickly their presence fades into the background. But what if you saw a Purple Cow? You’d stop. You’d stare. You’d tell your friends. That’s exactly the idea behind Seth Godin’s famous concept—a Purple Cow is something remarkable in a world of ordinary.
At Ideas To Reach, we studied over 1,000 websites across industries in March 2025 and found that less than 2% of them truly fit into the Purple Cow category. The rest blended into the crowd — they were just regular browns. This presents a golden opportunity for businesses willing to rise above the noise.
A Purple Cow in the digital space refers to a website or brand that stands out online — through unique value, unforgettable experience, and most importantly, SEO excellence.
While most websites are content-heavy but visibility-poor, a Purple Cow website is not only visible but unforgettable. It earns attention, backlinks, and authority naturally — not by shouting louder, but by being better and more useful.
Search engines like Google don’t reward plain existence — they reward relevance, authority, and helpfulness.
Let’s decode the digital DNA of a Purple Cow.
Your Domain Authority is like your online trust score. The higher it is, the more visibility you gain. Learn more about DA's role in SEO momentum in this blog.
Ways to increase DA:
Most websites lose relevance because they stop updating or answering what people really ask.
Purple Cow content strategy includes:
In SEO, backlinks are votes of trust. The more quality votes you earn, the more visible you become.
Purple Cow backlink strategies:
The Indian digital space is growing, but the SEO game is still underutilized by most local businesses.
Here’s the edge for early movers:
If your website becomes a Purple Cow in this scenario, you’ll attract attention, links, and traffic without chasing them.
Fix technical SEO errors, broken links, slow speed, or poor mobile UX. Begin with a site health review and our guide to updating your website.
Start publishing weekly blogs, guides, or educational pieces. Get ideas from our growing digital marketing blog.
Seek guest posts, interviews, and high-quality backlinks. Enhance your site architecture with internal linking best practices.
Use tools like Ahrefs, Moz, and Google Search Console to monitor your performance.
Highlight your uniqueness in every page and post. Don’t forget to reflect E-E-A-T principles that matter to search engines.
In a world full of templates, tools, and templated thinking — what sets you apart?
Being a Purple Cow online means doing SEO differently. Not with gimmicks, but with clarity, value, and consistency. It’s a blend of authentic branding, trust-building content, and modern AI-focused search strategies.
Remember: You’re not just fighting for rankings. You’re fighting for relevance.
A: A Purple Cow is a term popularized by marketing expert Seth Godin, meaning something truly remarkable and attention-grabbing in a world of ordinary. In SEO and digital marketing, it refers to a website or brand that earns visibility by offering unique value.
A: A Purple Cow website stands out from the competition, ranks better in search, earns more backlinks, and builds lasting trust with search engines and users.
A: Focus on:
Our March 2025 study of 1,000 websites showed less than 2% truly stood out — giving you a massive competitive edge if you act now.
